Authenzität, Transparenz und Glaubwürdigkeit werden im Weblog-Marketing eine immer wichtigere Rolle spielen (siehe auch Martin Röll: Marketing-Weblog: Wienlog).

In der Praxis kann das zum Beispiel so aussehen:

Weblogs Inc are taking blog advertising in a new direction with their Focus Ads which invite their readers to leave a comment on advertisers (you can see one here). Its an interesting concept that they are promoting as adding to their transparency in advertising.

(Problogger.net: Weblogs, Inc. – Focus Ads)