Keywordwerbung + Demographic Targeting
Microsoft zeigt, wohin die Reise im Suchmaschinen-Marketing gehen wird:
After having introduced a series of also-ran technologies in the search engine market, Microsoft this morning said it planned to release a technology that neither Google nor Yahoo can yet offer: the ability for advertisers to filter the people exposed to their search ads by demographic information. Marketers will be able to target one ad to men, another to women, and use additional information such as age and location. Microsoft has been tracking this information for years through its various sites, including MSN, Hotmail and others, keeping a vast database on tens of millions of individuals, each assigned a user ID Microsofties refer to as a GUID, or global user ID.
MarketingVox: Microsoft Intros Search Ads with Demographic Filtering
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