Ein schönes Zitat zum Thema Suchmaschinen-Marketing von Bryan Eisenberg:

Last time I checked, Google’s spider had never purchased anything on my site. So why should I write for it? Don’t get me wrong. Pages should be easy for spiders to index. But if you write for spiders first, you lose… big. Our search engine strategy is simple: write pages for people; the search engines will follow.

Clickz.com: Unwritten Internet Rules