Weihnachtsgeschenk gesucht? Für Online-Marketer bietet sich das T-Shirt “Pray for Conversion” von Spreadshirt.de an ;-)
trndblog zur Weblog-Studie (PDF-Link) von Fittkau & Maaß:
Wieder mal zeigt sich, dass die meisten Marketer immer noch in den alten Denkmustern des Brute-Force Marketings denken: “Wir bombardieren einfach möglichst viele Augen möglichst häufig mit unserer Werbebotschaft. Feuer frei!” *ratatata*.
For the first time in the history of our still evolving consumer societies, tens of millions of consumers are pro-actively telling and showing each other, and you, what they’re feeling and doing in the broadest sense of the word, all in a centralized online arena, in real time (it has never been easier to upload your LIFE CACHE), whether it’s on (mo)blogs or on picture and video sites. They want to connect, to share, to create, to show off. Add to that a slew of new search engines helping you navigate through Web 2.0 (there, we said it), and the ability to link postings to personal profiles (TWINSUMERS) to put things in perspective, and what you end up with is a completely new way of observing, of keeping a finger on the global pulse, of inspiring yourself.
Trendwatching.com: VIRTUAL ANTHROPOLOGY
Das hier ist das private Weblog von Nico Zorn (XING). Ich bin Partner bei saphiron management & technology consultants und schreibe in diesem Blog über Trends im (Internet-) Marketing. Und sowas.
