Larry Chase schreibt auf seiner Website über die Internet-Marketing Top-Trends 2006, wie beispielsweise RSS, Podcasts und Videodownloads – lesenswert! Hervorheben möchte ich aber insbesondere folgenden Satz:

In previous years, I recall many saying the Web is dead or email marketing is dead, neither of which came true — nor are apt to in the foreseeable future. One mistake many marketers make is to assume their target audiences are adopting new technologies at the same rate they are. This is a classic mistake for many marketers. Don’t you make it.

Larry Chase: Top 6 Trends for 2006 Internet Marketing