Mash Up-Marketing (Yeah, endlich wieder ein neues Marketing-Buzzword ;-) bei Nike:

Nike has brought out the latest Google Maps mash-up on its Run London Web site, encouraging running enthusiasts to plot their routes and search the favorite runs of other Londoners.

ClickZ.com: Nike Mash-up Combines Run London with Google Maps

Zu sehen unter runlondon.com/routeFinder