Manager, WWW
Unternehmen brauchen klare und feste Hierarchien, ansonsten bricht das totale Chaos aus – das zumindest scheint man nach wie vor in vielen Führungsetagen zu glauben. David Weinberger macht sich in seinem Buch “Small Pieces Loosely Joined” Gedanken darüber, welche Auswirkungen solche Stukturen auf das Internet gehabt hätten:
Management is, in short, about power as mush as about efficiency. As Edward Tufte has said, “Power corrupts. PowerPoint corrupts absolutely.” Now consider how we would have gone about building the Web had we deliberately set out to do so. Generating the billions of pages on the Web, all interlinked, would have required a mobilization on the order of a world war. Because complexity requires management, we would have planned it, budgeted it, managed it,… and we would have failed miserably.
If everything had to be coordinated and controlled, we’d still be processing Requests to Join and Requests to Post. We’d have editors poring through those pages, authenticating them, vetting them for scandalous and pornographic material, classifying them, and obtaining sign-offs and permissions to avoid the inevitable law suits.
Yet we – all of us – have built the global Web without a single person with a business card says “Manager, WWW.”
