Dave.tv: Contextual Video Advertising
Interessante Neuigkeiten auf Clickz.com:
A startup called DAVE.TV, whose CEO Rex Wong was the guy who created the technology that became Google’s AdSense, has launched and will soon offer contextual-based advertising for video. Although there hasn’t been a demo yet, this technology reportedly will allow ad association with keywords in the video content. Brands like Coke and Mentos could have had “Visit our site!” text links in the gazillions of “Diet Coke and Mentos explosion” videos posted on YouTube. Record labels could target advertising in the zillions of tribute videos uploaded to video-sharing sites. Heck, companies could even insert ads that countered negative videos about their products!
ClickZ.com: Coming Soon: Contextual Video Advertising
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