Zur Zukunft der Werbung: Someone will brand the sky
Mal wieder ein Posting, das ganz hervorragend zum Titel meines Blogs passt: Ilya Vedrashko hat sich Gedanken zur Zukunft der Werbung gemacht und dazu ein paar interessante Thesen aufgestellt.
- The basic forms of the “holographic” displays featured in the movie (Anm. d. “Redaktion”: Minority Report) are already on the market today. Are twenty-five years enough for the technology to catch on? Definitely.
- Electronic paper will give birth to a new kind of medium that will combine the interconnected portability of a cell phone with the richness of web
- More advertising messages will be embedded directly into the content people consume.
- Consumers will be advertisers’ most important medium.
- More and more ads will be finding their way into consumers’ homes through routes other than mass media.
- Some advertising will be targeted not at humans but at their robotic assistants powered by artificial intelligence to make the most optimal purchase decisions.
- On the same note, many advertising-related tasks will be done by robots; telemarketers and flyer-givers are most likely to be replaced first.
- Online shopping will change dramatically. People will be able not only to order things online, but also to have them manufactured right in their homes on the machines that are now known as rapid prototyping printers.
- Someone will brand the sky.
MIT Advertising Lab: White Noise on Future of Advertising
Ähnliche Beiträge:
Die Zukunft der TV-Werbung: Der Kontext
Zur Zukunft der TV-Werbung: Permission statt Interruption
brand eins-Community im openBC
