Uri Baruchin verrät in seinem Blog, wie man ganz einfach zum Marketing-Guru wird:

  1. Anecdotal evidence
  2. Best practices
  3. Sweeping generalizations
  4. Sweeping negatives
  5. 100% evangelism (or “I’m converted, let me go”)
  6. More bulk for your buck
  7. New marketing is old marketing and vice versa
  8. Rebranding of jargon
  9. Fundamentalism
  10. Evoking the geeks
  11. Cliches
  12. Round numbers

;-)
Ausführlich bei Marketing Babylon: The top 12 sins of Marketing Gurus (and their books)