One more time: E-Mail vs. RSS-Marketing
Auf MediaPost Publications gibt es einen sehr differenzierten und ausführlichen Blick auf das Thema E-Mail vs. RSS-Marketing: Media Post Publications. In dem Text kommt Jeanniey Mullen, Senior Director bei OgilvyOne Worldwide, zu Wort und meint:
“E-mail was designed as an ongoing conversation vehicle. It’s not meant to be a one-time message or promotion, but something that encourages you to respond, whereas RSS is about sharing quick hits of information and knowledge and doesn’t allow for a response. I think the response aspect is much more powerful than a newsfeed.”
MediaPost Publications: World Without Spam
Ähnliche Beiträge:
Vortrag: Die Top-Trends im E-Mail Marketing
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