http://www.nicozorn.com/2006/12/18/adsense-optimierung-neue-case-studies-von-google/ Marketing im Wandel. Und sowas. Mon, 08 Sep 2008 16:24:23 +0000 http://wordpress.org/?v=2.5.1 http://www.nicozorn.com/2006/12/18/adsense-optimierung-neue-case-studies-von-google/#comment-6226 nicozorn.com Marketing-Weblog » Archiv » AdSense-Anzeigen nicht mit Grafiken optimieren Mon, 18 Dec 2006 20:52:40 +0000 http://www.nicozorn.com/2006/12/18/adsense-optimierung-neue-case-studies-von-google/#comment-6226 [...] Und noch einmal AdSense: Viele Publisher platzieren Icons oder kleine Fotos direkt neben AdSense-Anzeigen, um die Klickrate zu erhöhen. Google hat sich zu dieser Taktik nun klar geäußert: We ask that publishers not line up images and ads in a way that suggests a relationship between the images and the ads. If your visitors believe that the images and the ads are directly associated, or that the advertiser is offering the exact item found in the neighboring image, they may click the ad expecting to find something that isn’t actually being offered. That’s not a good experience for users or advertisers. [...] [...] Und noch einmal AdSense: Viele Publisher platzieren Icons oder kleine Fotos direkt neben AdSense-Anzeigen, um die Klickrate zu erhöhen. Google hat sich zu dieser Taktik nun klar geäußert: We ask that publishers not line up images and ads in a way that suggests a relationship between the images and the ads. If your visitors believe that the images and the ads are directly associated, or that the advertiser is offering the exact item found in the neighboring image, they may click the ad expecting to find something that isn’t actually being offered. That’s not a good experience for users or advertisers. [...]

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