“I’m feeling more and more about Social Shopping the same way I did when I was embedded in the Search Engine business (which was way before Google ever existed) and the idea of buying keywords with text links was just starting to take hold.

That rare moment when we jumped from pure organic search results into a practical business model that would not cannibalize the power of search – it’s that exact feeling I have now that the potential of Social Shopping is being explored.”

Mitch Joel: AdWeek Jumps In On Social Shopping (via Exciting Commerce)