On the iPhone I don’t make any settings at all to connect to the Internet, to browse, or to fetch my mail. It asked me once for the credentials of my WLAN, when it first encountered it. Now it quietly uses the WLAN when it sees it, and otherwise falls back to the mobile APN.

The E90 in contrast asks me the same question all over again. And again. And again. And again. Easily a hundred times a day. Which access point should it take? It consistently gets the same answer again and again. And again. And again. And again.  (…)

Getting rid of these annoyances may be the secret of Apple’s success. They are going out of their way to remove them. The iPhone is just one example. There are many more. (…)

If you think design means to make shiny things, you are dead wrong. Design means a lot more. A lot. You are not done, until you have removed everything possible.

vowe dot net: Design is all about removing things