Wahre Worte: The market for something to believe in is infinite
You can’t drink any more bottled water than you already do. Or buy more wine. Or more tea. You can’t wear more than one pair of shoes at a time. You can’t get two massages at once…
So, what grows? What do marketers sell that scales?
I’ll tell you what: Belief. Belonging. Mattering. Making a difference. Tribes. We have an unlimited need for this. (Seth Godin)
Gapingvoid: “tribes”: ten questions for seth godin
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