nicozorn.com; ein Marketing-Blog

Der Service MyBlogLog klingt interessant:

Wouldn’t it be great to know what content your readers like the most? MyBlogLog enables you to track when outgoing links are clicked by your visitors. With this information, you can tune your site to be most engaging for your readers and ensure that they come back over and over. You [...]

In der aktuellen Ausgabe der Fachzeitschrift Acquisa habe ich einen Artikel zum Thema Weblog Marketing veröffentlicht. Der Artikel soll eine Einführung in das Thema bieten und das Potential von Weblogs für Viral Marketing-Kampagnen aufzeigen. Hier gibt es den Artikel als PDF-Download (123 KB ).

RSS Marketing kommt:
John Battelle breaks the developing story of the discovery of an in-the-wild test of Overture’s project with Feedburner to support paid ad listings in RSS feeds. An example can be seen in this feed. While ads appearing in RSS feeds isn’t new, the linking of those ad delivery systems to a major pay-per-click [...]

Internetnews.com schreibt:

PR firms love to control the message, control who says the message, control who has access to the message, who says the message and the timing of the message,” she said. “Blogs upset the apple cart in all four ways. But building that credibility and trust are still the basis for that individual relationship. [...]