Wer gerade im Bereich Social Media in Kampagnenmustern denkt, sieht ein Anfang und ein Ende und verkennt so die Möglichkeiten von Social Media. Zumal es in meinen Augen nicht vertrauensbildend ist, User zu begeistern, sie zu motivieren, um dann nach wenigen Wochen oder Monaten den Stecker zu ziehen.

Sachar Kriwoj auf massenpublikum.de: Social Media ist keine Kampagne und heißt Digital Relations (via Nico Lumma)

I believe that people would rather have a conversation with a person than a brand.

Scott Monty, Social Media-Experte bei Ford (via Themenblog.de)

Ideas are overrated, execution is key.

Lukasz Gadowski (via Techcrunch Europe)

The Net interprets censorship as damage and routes around it.

John Gilmore (via Fischmarkt.de)

Companies that are driven by ideals, not strategies, are today’s real radical innovators.

Umair Haque in seinem Vortrag “Constructive Capitalism”, den man sich hier anschauen kann: Daytona Sessions – Umair Haque (via Exciting Commerce).

Scary new year? Think again. 2009 may look bleak – but this year, those with the purpose, courage, and vision to get seriously radical will have the opportunity to reconceive and reinvent the global economy.

This year, leaders of all kinds face a single, critical challenge: building 21st century organizations that yield new sources of advantage, powered by new rules of management.

Warum das so ist steht in diesem unbedingt lesenswerten Artikel auf Harvard Business Publishing: A User’s Guide to 21st Century Economics

You can’t drink any more bottled water than you already do. Or buy more wine. Or more tea. You can’t wear more than one pair of shoes at a time. You can’t get two massages at once…

So, what grows? What do marketers sell that scales?

I’ll tell you what: Belief. Belonging. Mattering. Making a difference. Tribes. We have an unlimited need for this. (Seth Godin)

Gapingvoid: “tribes”: ten questions for seth godin

“The horizon line for when a newspaper on the street is serving as a kind of brochure of a rich online product does not seem far off.”

David Carr, The New York Times

Fastcompany.com: The Big Idea

The tragic mistake of demographics and media planning is that they overlook the single most important issue: is the person you’re talking to ready to listen?

Seth’s Blog: Are they ready to listen?

Mark Brownlow hat kürzlich ein (nicht ganz ernst gemeintes) Posting zum Thema Email Marketing im jahr 2028 veröffentlicht (ich habe es dort drüben bereits verlinkt):

Online integration now means you get a text message on your mobile telling you to check email for a note alerting you to a wall post on Facebook informing you of a chat message from a friend who has lost your phone number.

Email Marketing Reports: Email marketing in 2028