Wahre Worte: Clarify Your Value Proposition

If you haven’t done it yet, you definitely want to take some time to clearly and plainly identify just what makes you and your business valuable to your customer. From that, you can craft a concise and compelling message that communicates your value to your customers, perhaps even one that distinguishes you from the crowd. Your message answers the question, „Why should I buy from you and not from one of your competitors?“

Bryan Eisenberg in seinem Standardwerk Call to Action – Secret Formulas to Improve Online Results