Die digitale Transformation ist kein “one-shot-deal”

Digital transformation is not a “one-shot-deal”: rather, it is part of a continuous process that reveals new possibilities daily as relationships, data, and markets expand.


Organization-wide adoption of a digital mindest fuels digital transformation, encouraging democratic participation in the enterprise’s strategic decision making, continuous innovation in the design and implementation of products and services, and deeper connection with existing and future customers.

Ira Kaufmann und Chris Horton in Digital Marketing: Integrating Strategy and Tactics with Values, a Guidebook for Executives, Managers and Students

Wahre Worte: Clarify Your Value Proposition

If you haven’t done it yet, you definitely want to take some time to clearly and plainly identify just what makes you and your business valuable to your customer. From that, you can craft a concise and compelling message that communicates your value to your customers, perhaps even one that distinguishes you from the crowd. Your message answers the question, “Why should I buy from you and not from one of your competitors?”

Bryan Eisenberg in seinem Standardwerk Call to Action – Secret Formulas to Improve Online Results