Die digitale Transformation ist kein “one-shot-deal”

Digital transformation is not a “one-shot-deal”: rather, it is part of a continuous process that reveals new possibilities daily as relationships, data, and markets expand.


Organization-wide adoption of a digital mindest fuels digital transformation, encouraging democratic participation in the enterprise’s strategic decision making, continuous innovation in the design and implementation of products and services, and deeper connection with existing and future customers.

Ira Kaufmann und Chris Horton in Digital Marketing: Integrating Strategy and Tactics with Values, a Guidebook for Executives, Managers and Students